PRIVACY POLICY

This privacy policy describes the personal data collected or generated (processed) during the use of M8D S.r.l. Web sites.
It also explains how personal data is processed, shared and protected, what choices are available to you regarding your personal data, and how to contact us.

WHO is the data controller of personal data?

The company M8D S.r.l., Via Urbano Pavesi no.
47, C.F./P.Iva 02830360182 is the owner of the processing of personal data depending on how the user interacts with the Sites and, in addition, depending on the user’s location in the world.
In this privacy policy the relevant companies of the M8D S.r.l. group are referred to as “M8D”, “our”, “we”.

WHAT personal data are collected and WHEN?

M8D requires certain personal information in order to provide the products or services you request.
For example, when you make purchases, when you contact our consumer services, when you request to receive communications, when you create an account, when you participate in our events or contests, or when you use our Sites or Apps.

These personal data include:

• contact information including name, e-mail, phone number and shipping, billing address;
• login and account information, including user name, password and unique user ID;
• personal data including gender, hometown, date of birth, and purchase history;
• information about payment methods or credit card;
• images, photos and videos;
• Data related to purchases made by you or generated through our Sites or Apps;
• personal preferences including your wish list, as well as marketing and cookie preferences.

We also collect additional personal data in order to develop certain features within our Sites and Apps.
For example, we request access to phone location data, contacts in order to allow you to interact with your friends, calendar or social network credentials in order to directly post content from an App to a social network.
The above personal data include:

• Motion data detected by the device’s accelerometer;
• photos, audio, contact information, and calendar information;
• data collected by the sensor, including heart rate data and location (GPS) data;
• social media information, including credentials and any information from your public posts on M8D or communications with us.

Upon interaction with our Sites and Apps, certain data is automatically collected from your devices or browsers.
Said data include:

• Device ID, call status, network access, memory information, and battery information;
• Cookies, IP addresses, referrer headers, data identifying the browser and version in use, web beacons, and tags.

MINORS

In compliance with local regulations, we do not allow registration on our Sites or Apps to those who have not reached the minimum age set by the law of their country of residence.
Parental consent will be required for minors to participate in M8D experiences and events.

TOOLS for managing the personal data that is collected

When you use our Apps and Sites, we will give timely notice or request consent for certain practices.
For example, we will ask for consent to use your location and to send push notifications.
Consent may be obtained through the Apps or Sites or by using standard permissions available on your devices.

In many cases, the browser or mobile device platform will provide additional tools that allow you to control the device’s collection or sharing of certain categories of personal data.
For example, your mobile device or browser may offer tools that allow you to manage cookie usage or location sharing.
We encourage you to familiarize yourself with and use all the tools available on various devices.

WHY and HOW personal data are used.

We use personal data in the following ways:

To ensure the best functionality of the sites, apps, and services that are requested:

When using our Sites and Apps, we use your personal information to provide the product or service you request.
For example, if a purchase is made on M8Dolding.com, or you take part in an event or promotion, we use the information you provide to communicate with you about the purchase, event, or promotion.
If you contact our consumer services, we use certain information about you, such as delivery or payment information, or information about the product that was purchased, in order to help you solve a problem or answer a question.

In some cases, using particular features of our Sites and Apps may require you to provide M8D with additional data or additional consent to use certain data in a particular way.
For example, to share content on social media, you may be required to provide relevant account credentials for access.

To communicate information about our products, services, events, and for other promotional purposes

After obtaining your consent, we will send marketing communications and news about M8D products, services, events, and other promotions.
This consent may be revoked at any time.

If you are already an M8D customer (for example, if you have placed an order with us), we may use the contact details you provided at the time of purchase to send you communications for marketing purposes about M8D or similar products or services, where permitted by applicable law (unless you have opted out of receiving such communications).
In other cases, consent will be required to send M8D marketing information.
In addition, we may use the information you provide and information about other M8D products or services, such as your use of the Sites and Apps, in-store visits or purchases, and participation in events and contests, to personalize communications about products and services that may be of interest to you.

To carry out, improve and maintain our business, products and services

We use the data you provide to run our business.
For example, when you make a purchase, we use that information for accounting, auditing, and other internal functions.
We may use personal information about your use of our products and services to improve your experience with M8D, to diagnose technical and service issues, and to better manage our Sites and Apps.

To secure our rights, property or safety

In addition, we may use personal information in connection with your use of our Sites and Apps to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests, or fulfill applicable legal requirements.

For general research and analysis purposes

We use data about how visitors use our Sites, Apps, and services to understand customer behavior or preferences.
For example, we may use information about how visitors to M8Dolding.com search for and find products to understand how best to organize and present products in our stores.

Other purposes

We may also use personal data in other ways, and at the time of collecting it we will give specific notice and seek your consent where necessary.

Legal reasons

We process personal data within the terms of the law depending on the type of interaction with our Sites and Apps.

When you purchase M8D products and services from our Sites and Apps, personal information is needed to enable us to fulfill the contract we have with you.
For example, payment and contact details are needed to proceed with the delivery of your order.

When you use our Apps, we use consent for processing and for limited purposes for the purpose of fulfilling the contract we have with you (e.g., for purchases from the App).

For legal reasons, such as our legitimate business interests, to fulfill legal obligations or to protect your vital interests.

Sharing of personal data

The sharing carried out by M8D

M8D shares your personal information with:

– companies that are part of the “M8D” group for the purposes and under the conditions described above;

– service providers who process personal data on M8D’s behalf, for example, to process credit card and payment, shipping and delivery, host, to manage data, to send e-mail, for research and analysis, to manage product and brand promotions, and to administer certain services and features.
When we use third-party service providers, we enter into agreements that require them to take appropriate technical and organizational measures to protect personal data;

– other third parties to the extent necessary to:
(i) comply with a government request, court order, or to comply with applicable laws;
(ii) prevent illegal uses of our Sites and Apps or violations of the terms and conditions of use of the Sites or Apps or our internal regulations;
(iii) defend against third party claims; and
(iv) facilitate fraud prevention or investigation (e.g., counterfeiting).

– Other third parties where consent has been given.

We may also transfer personal data in our possession in the event of a sale or transfer of all or part of our business or assets (including in the event of reorganization, spin-off, dissolution, or liquidation).

Your sharing

When you use certain social features on our Sites or Apps, you can create a public profile that can include information such as your name, profile picture, and hometown.
In addition, you can share content with friends or the public, including information about M8D activity.
We encourage you to use the tools we provide for managing M8D social sharing to control what information is made available through M8D’s social features.

PROTECTION and MANAGEMENT of personal data

Encryption and security

We use a variety of technical and organizational security measures, including encryption and authentication tools, to ensure the security of personal data.

International transfers of personal data

The personal data we collect (or process) in the context of our Sites and Apps will be stored in Italy and other countries.
Some of the data recipients with whom M8D shares your personal data may be located in countries other than the country where your personal data was originally collected.
The laws of those countries may not provide the same level of data protection as the country where you originally provided your data.
However, when we transfer personal data to recipients in other countries, including the United States, we protect such personal data as described in this privacy policy and in accordance with applicable law.

We take measures to comply with legal requirements applicable to the transfer of personal data to recipients located in countries outside the EEA or Switzerland that do not provide an adequate level of data protection.
We take several measures to ensure that personal data transferred to such countries are adequately protected under data protection provisions; this includes signing EU Model Contractual Clauses, verifying that the recipient has adopted Binding Corporate Rules or adheres to the EU-US and Swiss-US Privacy Shield.
For data transferred within M8D, we use an intra-group data transfer agreement.

Retention of personal data

We retain personal data for as long as necessary for the purposes set out in this privacy policy (unless otherwise required by law).
In general, this means that we will retain personal data for as long as you have an M8D account.
Personal data related to the purchase of products are retained longer to fulfill legal obligations (such as those under tax and sales regulations and for warranty purposes).

RIGHTS related to personal data

You have the right to request:
(i) access to your personal data;
(ii) an electronic copy of your personal data (portability);
(iii) correction of your personal data if it is incomplete or inaccurate; or
(iii) the deletion or restriction of personal data in certain circumstances provided by applicable law.
These rights are not absolute.
You have the right to withdraw your consent, provided to us, to process your personal data at any time.

If you would like to request a copy of your personal information or exercise your rights, please use the M8D Privacy Web Form.

Opt-out for direct marketing

If you have an M8D account, you can stop receiving marketing communications by changing your preferences in the “view and edit my profile” section of our Sites.
Opt-out can also be exercised by changing your email or SMS subscriptions or through the appropriate process identified.
Alternatively, you can contact us using the contact details provided in the “Questions and Feedback” section below.

USE of M8D Sites and Apps with third-party products and services

Our Sites and Apps enable interaction with a wide variety of other digital products and services.
For example, our Sites and Apps can be integrated with third-party devices to track activity, with social networks, with music streaming services, and with other digital services.

If you choose to connect your M8D account to a third-party device or account, your rights regarding the processing of personal data on third-party platforms will be governed by the respective privacy regulations.
For example, if you choose to share your M8D activity on social media platforms, your data collection on those platforms will be governed by the relevant regulations.

Our Sites and Apps may provide links to other (third-party) websites and apps for your convenience or information.
The linked Sites and Apps have their own privacy policies or regulations, which we strongly recommend that you review.
To the extent that any linked Websites or Apps are not owned or controlled by us, we are not responsible for their content or for the use of the Websites or Apps or the privacy practices of such Websites or Apps.

MODIFICATIONS to our privacy policy

Applicable law and our practices change over time.
If we decide to update our privacy policy, we will post the changes on our Sites and Apps.
If we change the way we process personal information, we will provide you with notice or, where required by law, you will be asked for your consent before implementing those changes.
We strongly recommend that you read our privacy policy and keep informed about our practices.
This privacy policy was last amended in April 2021.

QUESTIONS and feedback

We welcome questions, comments, and concerns regarding our privacy policy and privacy practices.

If you would like to provide feedback or if you have questions or concerns, or would like to exercise your rights regarding personal information, you can use the M8D Privacy Web Form.

The contacts of our Data Protection Officer are M8D S.r.l., Via Urbano Pavesi no.
47, 27010 Albuzzano (PV), C.F./P.Iva 02830360182 – Tel. 3299780460 / mail: [email protected].

Privacy complaints will be evaluated in order to resolve the problem in a timely and effective manner.
In addition, you have the right to file a complaint with the Privacy Authority in your country of residence.